![]() I’ve used unique rationales to write great headlines (if I say so myself) that went viral. However, if you’re writing about tools or different ways to do a thing, there is no limit to the number you can use. If you’re writing a step-by-step guide, don’t include more than nine steps, because the human brain typically finds it difficult to process more than nine items at a time. ![]() Meaning instead of writing “Seven Steps To Start A Home Business,” use “7 Steps To Start a Home-Based Business” to appeal to the number-craving side of our minds. We’ve also found that instead of using the word “seven,” you should always replace it with the numeral “7” in headlines. What’s more, when they tested their hypothesis and tweaked their headline to include the number 7, click-through rates increased by 20%. Odd numbers help people digest and recall information more easily. According to the Content Marketing Institute, the brain seems to believe odd numbers more than even numbers.
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