In the meantime, Microsoft's proposal recommends that consumers be able to opt out of behavioral targeting and that targeting based on sensitive data, such as health conditions, sexual orientation or religious beliefs, should be opt in. Microsoft also has been talking to the sponsors of bills in New York and Connecticut that deal with online advertising, he said. "Two years ago we were one of a handful of companies calling for a comprehensive federal privacy bill," Frank Torres, director of consumer affairs for Microsoft, said in an interview. ![]() ![]() Microsoft on Thursday issued its response to proposed Federal Trade Commission guidelines for online ad industry self-regulation, but the company wouldn't necessarily oppose regulation, a Microsoft representative said.
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